One of the toughest challenges I think our society faces is how we are going to integrate the philosophy of sustainability into our existing economic and social structures. I recognize that the definition of sustainability is tricky to pin down – it is like trying to bite into a tomato seed. When talking about human society, sustainability has so many different facets, you just don’t know where to draw boundaries – it could include environmental sustainability, cultural sustainability, economic sustainability, political sustainability…the list could go on, depending on one’s priorities and values.
To make “sustainability” something businesses could wrap their fingers around, sustainability was narrowed down to the triple bottom line, meaning that businesses would focus on being economically, socially, and environmentally sustainable. Actually, it may not be fair to say that they are actually trying to be socially or environmentally sustainable, but they usually something a little better for the environment than they were doing before and they donate to charities or give their employees better benefits.
Why don’t they do more? Why can’t they actually try to live out truly sustainable principles? I think the first challenge is that no one really knows what is truly sustainable (think: trying to bite into the tomato seed). I think another challenge is that the current economic-social system is just not set up to reward actions that are more environmentally and “socially” sustainable in the long term. For example, it would be much more sustainable for all paper to come from recycled paper and well-managed forests, but it costs consumers more to buy that type of paper so the less sustainable paper from virgin forests is commonly used.
As described by the Steady Staters, many people believe that one of the key ways to incorporate sustainability into society is to start economically accounting for those things that are not sustainable (e.g., ensure that the recycled paper cost less). With many people starting to think about this conundrum, there are myriad approaches proposed, including environmental economics, carbon trading, and lifecycle analysis, and one of my newest finds, Sustainable Value. None of these approaches seems to be perfect; I don’t know if a perfect approach exists. Making a philosophical concept like “sustainability” into a practical tool is as impossible as creating markets that embody the pure definition of the free market. But as our population continues to grow, our consumption of natural resources grows, wealth disparity persists, and increasing waste threatens the resources we depend on, our society is approaching a time when it is critical that we make a change to our system and do our best to incorporate the principles of sustainability.